Privacy Policy

Last Updated: 01/01/2026

By signing up to The Art of Change Coaching, you agree to the terms below. We respect your privacy and are committed to protecting your personal information.

1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit this website (“Site”), use our coaching services, download resources, or interact with us.

We are committed to safeguarding your personal data and ensuring compliance with:

  • UK GDPR

  • EU GDPR

  • UAE Federal Decree Law No. 45 of 2021 on Personal Data Protection

  • Any other applicable privacy laws

By using this Site, you consent to the practices described in this Policy.

2. Who We Are

This Site is operated by:

The Art of Change Coaching
Email: hello@theartofchangecoaching.com

We act as the Data Controller for the information we process.

3. What Data We Collect

We may collect the following types of personal data:

3.1 Information You Provide Directly

  • Name

  • Email address

  • Phone number (optional)

  • Payment information (processed securely by third-party providers)

  • Information submitted via forms (contact, coaching signup, email opt-ins)

  • Information shared during coaching or consultation sessions (on a voluntary basis)

3.2 Automatically Collected Information

When using the Site, we may collect:

  • IP address

  • Browser type & version

  • Device information

  • Pages visited

  • Time spent on pages

  • Cookies and tracking data (see Cookies section below)

3.3 Sensitive Personal Data

We do not intentionally collect sensitive data unless provided voluntarily in a coaching session. Any sensitive information shared during coaching is kept confidential and is never used for marketing, analytics, or sold to third parties.

4. How We Use Your Data

We only use your data when legally permitted. This includes:

4.1 To Provide Services

  • Deliver coaching sessions

  • Send digital downloads

  • Communicate updates or confirmations

  • Manage bookings and enquiries

4.2 For Website Functionality

  • Improve user experience

  • Run analytics and performance tracking

  • Protect the Site from fraud or misuse

4.3 Marketing (With Your Consent)

  • Email newsletters

  • Free resources and tools

  • Updates about courses, coaching, or events

You can unsubscribe at any time.

5. Legal Basis for Processing

Your data is processed under the following grounds:

  • Consent — When you opt in to receive emails or submit a form

  • Contractual necessity — When you purchase coaching or digital products

  • Legitimate interests — To improve the Site, protect security, and develop our services

  • Legal obligations — When required by law or regulatory bodies

These bases apply in line with UK GDPR, EU GDPR, and UAE regulations.

6. How We Store and Protect Your Data

Your personal information is stored securely using encrypted systems and trusted third-party platforms.

We take reasonable technical and organisational measures to protect your data from:

  • Unauthorised access

  • Loss or theft

  • Disclosure

  • Alteration

No method of transmission is 100% secure, but we take every reasonable step to protect your information.

7. Data Retention

We retain your personal data only for as long as necessary:

  • Contact enquiries: up to 12 months

  • Coaching records: up to 7 years (standard professional practice)

  • Email subscription data: until you unsubscribe

  • Financial/transactional records: as required for accounting and tax compliance

If you request deletion, we will remove your data unless a legal requirement prevents us from doing so.

8. Sharing & Disclosure of Data

We do not sell or rent your data.

We may share your information only with:

  • Service providers (e.g., email marketing platforms, payment processors, booking systems)

  • Legal authorities, if required by law

  • Technology providers (hosting, analytics, security tools)

All third-party providers follow strict data protection requirements.

9. International Transfers

Because your data may be processed in or stored on servers in the UK, EU, or UAE, we ensure that international data transfers follow legal requirements, including:

  • Standard contractual clauses

  • Adequate protection standards

  • Compliant hosting providers

10. Your Rights

Depending on your location (UK, EU, UAE), you may have the following rights:

  • Access to your data

  • Correction of inaccurate data

  • Deletion (right to be forgotten)

  • Restriction of processing

  • Data portability

  • Withdrawal of consent

  • Objection to marketing

  • Complaint to a data protection authority

To exercise any rights, email us at: hello@theartofchangecoaching.com

11. Cookies & Tracking Technologies

We use cookies to:

  • Improve Site performance

  • Analyse user behaviour

  • Manage preferences

  • Enable certain features

You can manage your cookie preferences through your browser settings or through a cookie banner (if enabled).

Types of cookies include:

  • Essential cookies

  • Analytics cookies

  • Functional cookies

  • Advertising cookies (used only with explicit consent)

A full cookie statement can be provided on request.

12. Emails & Marketing

We only send marketing emails if you have opted in.

You may unsubscribe at any time by clicking the “unsubscribe” link in the email or contacting us directly.

13. Children’s Privacy

This Site is not intended for individuals under 18 years old. We do not knowingly collect data from minors.

14. Changes to This Privacy Policy

We may update this Policy occasionally. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site means you accept the revised Policy.

15. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact:

The Art of Change Coaching
Email: hello@theartofchangecoaching.com